Cracking the Code: Understanding How Much Online Personal Trainers Charge

Unlock the secrets of online personal trainer pricing! Explore factors, models, and industry standards to make informed choices for your fitness journey.

Moxie Message
Posted on
May 31, 2023
Cracking the Code: Understanding How Much Online Personal Trainers Charge

A personalized fitness plan delivered to your inbox, workouts tailored to your lifestyle, and a virtual cheerleader guiding you every step of the way. Exciting, isn't it?

In fact, as per data, the global online fitness market has been booming, and it is expected to grow at a CAGR of 30% from 2020 to 2026

In a world where burpees and squats meet pixels and screens, online personal training has become THE go-to for busy women like yourselves. 

While having a professional guide is the best way to make exercising a habit, the high costs often stop people from taking that important step towards better health. 

But here's some good news – a new group of online personal trainers and fitness coaches like Moxie By Lindsey is making expert help more available, changing the game for everyone.

Before you dive into the world of virtual sweat sessions, let's explore factors that influence online personal training charges. Also, we'll discuss:

  • Pricing Models in Online Personal Training
  • Additional Costs and Considerations
  • Industry Standards and Geographic Variances

After all, starting a healthy journey shouldn't be too hard on your wallet, right? So, let's get started

Key Factors Influencing Online Personal Trainer Charges


So, you're on a mission to crush those fat loss goals, and you've got your eyes on an online personal trainer. Smart move! 

But hey, have you ever wondered what goes into the cost of hiring a virtual fitness coach? Let's unravel the key factors shaping online personal trainer charges:

Factor 1: Customization and Personalization


Imagine: a one-size-fits-all workout vs. a customized plan designed just for you. The latter is where the magic happens. Crafting a personalized fitness roadmap takes time, and let's face it, time is money. But here's the sweet deal – it's an investment in your success. 

According to studies, personalized training can lead to significantly better results. So, when you see a trainer charging a bit more, know that they're investing in your unique journey.

And this investment is worth every penny! Because:

  • Your Body, Your Goals

Ever tried fitting into someone else's shoes? Uncomfortable, right? The same goes for fitness plans. Cookie-cutter workouts might seem convenient, but your body is a unique masterpiece. 

A personalized program takes into account your fitness level, preferences, and any limitations you might have. It's like having a workout outfit tailored just for you – a perfect fit that makes you shine.

  • Beyond One-Size-Fits-All

According to a recent study, personalized training programs lead to more significant improvements in body composition and fitness levels compared to generic plans. Why? Because they're designed with ‘YOU’ in mind. 

Your goals, your schedule, your lifestyle – all woven into a fitness journey that aligns seamlessly with your fat loss journey. It's not just about losing weight; it's about sculpting a version of yourself that you love.

  • Efficient and Effective

Time is precious, especially for busy women on a mission. Personalized training isn't just about doing more; it's about doing the right things. 

Tailored workouts focus on exercises that maximize your efforts, ensuring you get the most bang for your buck. 

Efficiency meets effectiveness, and suddenly, those fat loss goals are not just achievable but within reach. Short on time but big on results – that's the power of customization.

  • Motivation Boost

Ever received a gift that felt like it was made just for you? That's the feeling a personalized fitness plan evokes. Knowing that every squat, every rep, is strategically placed to propel you toward your goals is a motivation booster like no other. 

According to a study published in the Journal of Sport & Exercise Psychology, individuals following personalized programs reported higher levels of motivation and adherence. When the plan is uniquely yours, the motivation to stick with it soars.

Why Personalization Might Mean a Higher Investment?

Now, let's talk about investment. You might wonder why personalized programs come with a slightly higher price tag. Think of it this way – you're not just paying for a workout; you're investing in a roadmap crafted exclusively for you. 

Certified trainers spend time understanding your goals, assessing your fitness level, and tailoring a plan that suits your unique needs. It's a hands-on, personalized approach that demands expertise and time – an investment that pays off in the form of faster, more sustainable results.

Factor 2: Expertise Comes at a Price


Behind every successful fitness transformation is a knowledgeable trainer. Those late-night studies, certifications, and hands-on experience – they all contribute to the cost. You're not just paying for a workout; you're investing in someone who knows the science of fat loss inside out. 

Experience isn't just about the years; it's about the success stories that stack up over time. According to a study by the International Journal of Exercise Science, clients working with experienced trainers are more likely to achieve their fitness goals.

  • The Wisdom in Adaptability

Life happens, and so do curveballs on your fitness journey. A seasoned trainer has faced it all – plateaus, injuries, lifestyle changes. They bring a level of adaptability and problem-solving skills that come from years of hands-on experience. It's not just about following a set routine; it's about having a guide who can pivot when needed, ensuring your journey stays on track, no matter what hurdles come your way.

  • The Knowledge Powerhouse

Ever had a burning fitness question and wished you had an expert on speed dial? That's what a seasoned trainer brings to the table – a wealth of knowledge that goes beyond basic exercises. They've delved into the intricacies of nutrition, psychology, and the science of fitness. 

According to the American Council on Exercise, certified trainers continuously update their knowledge, ensuring they're equipped to provide the most effective guidance. Your fat loss journey deserves a guide who's not just informed but downright brilliant.

Why the Price Difference?

Now, let's address the elephant in the room – why might a seasoned trainer charge more? It's not about exclusivity; it's about the value they bring to the table. Think of it like choosing between a regular coffee and a gourmet blend. 

The gourmet one might cost a bit more, but the richness, flavor, and satisfaction are unparalleled. 

Similarly, a seasoned trainer's investment in their education, experience, and proven results justifies the slightly higher cost. It's not an expense; it's an investment in the quality of your fitness journey.

Factor 3: Certifications and Specializations


Ever wonder why some trainers have a string of letters after their name? Those letters represent hours of study, practical experience, and a commitment to excellence. 

When you see a trainer flaunting certifications from big players like NASM or ACE, it's like sipping champagne instead of soda. These organizations set the gold standard for fitness education and ethics. 

Certifications from reputable organizations are a hallmark of quality and trust in the fitness industry. It's not just about the logo on the certificate; it's about the credibility that comes with it.

A trainer with specializations in areas like fat loss, nutrition, or injury prevention brings an added layer of expertise to the table. 

Specialized knowledge often leads to more effective training outcomes. When you invest in a trainer with specialized skills, you're investing in a bespoke fitness experience designed just for you.

The Impact on Pricing

Certifications and specializations aren't just fancy decorations; they impact pricing for a reason. Obtaining and maintaining certifications requires ongoing education, demonstrating a commitment to staying current in the ever-evolving fitness landscape. 

Think of it like upgrading to the latest smartphone – it comes at a cost, but the improved features are worth the investment. 

The more certifications and specializations a trainer has, the higher their expertise level, and often, the higher their charges. 

It's an investment in your fitness journey, backed by a trainer's dedication to continuous learning and mastery.

Pricing Models in Online Personal Training

  1. Hourly Rates

So, hourly rates in online personal training are a bit like a fitness rendezvous – you pay for the time spent together. Whether it's a virtual workout, a nutrition consultation, or crafting a personalized plan, the clock is your companion. 

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Pros for the Trainer:

  • Time is Money: For trainers, hourly rates can be straightforward. They get compensated for the time dedicated to your fitness journey, from planning sessions to answering your burning fitness questions. It's like getting paid for their undivided attention.

  • Flexible Commitment: Hourly rates offer a level of flexibility. Whether you need a quick check-in or a more extensive training session, you pay for the time you use. It's a pay-as-you-go model that caters to your unique needs.

Cons for the Trainer:

  • Limited Earning Potential: Trainers might find themselves capped by the number of hours in a day. It's a bit like having a salary cap – there's a ceiling to the income they can generate unless they increase their hourly rates or take on more clients.

Pros for the Client:

  • Budget Control: Hourly rates give you a clear idea of what you're paying for. It's like having a fitness budget where you can decide how much time you want to invest and adjust accordingly.
  • Flexibility: Just as it benefits trainers, clients also enjoy flexibility. You can tailor your sessions to fit your schedule and financial comfort, making it more accessible for different lifestyles.

Cons for the Client:

  • Cost Accumulation: The clock is ticking, and so is the cost. If you need extensive support or longer sessions, the hourly model might add up. It's essential to balance the time spent with your budget.
  • Pressure on Time: The hourly model might create a sense of time pressure during sessions. You're aware that every minute is accounted for, which might impact the overall experience if you're someone who likes to take your time.

  1. Package Deals

So, what's the deal with package deals? Well, it’s like having a fitness treasure chest – a set number of sessions bundled together for your fat loss journey. Instead of the ticking clock of hourly rates, you get a curated package designed to propel you toward your goals.

These packages often come with a sweet discount, making them more cost-effective than individual sessions. Commitment is simplified, creating a routine that enhances motivation and consistency, essential for long-term success. 

The personalized attention over time allows for a strategic approach, gradually intensifying workouts and fine-tuning nutrition for lasting results.

For example, Moxie's 30-Day Lean 1.0 is a comprehensive online fitness program designed exclusively for jumpstarting fat loss and creating a new lifestyle. 

Priced at a remarkable value, it includes a complete nutrition guide, four meal plans, a 30-day workout plan with demonstrations, lifetime access to an online membership program, the Moxie Macro Calculation Guide, and access to a private Facebook group for ongoing support and camaraderie.

  1. Subscription Models

A subscription-based pricing model is more than just a payment plan; it's a commitment to your holistic well-being. It's a dynamic, ongoing relationship that adapts to your evolving needs, providing not just workouts but sustained support and coaching for a healthier, happier you.

  • Consistent Support: With a subscription, it's not a one-and-done deal. You have a consistent source of support, guidance, and motivation, ensuring you stay on track even when life throws curveballs.
  • Tailored Progress: Long-term goals need a tailored approach. Subscription models allow for personalized adjustments as your fitness journey evolves. It's like having a fitness plan that grows with you.
  • Cost-Effective Commitment: According to fitness industry studies, subscription models are often more cost-effective than one-time purchases. It's like getting a fitness membership for ongoing wellness, without breaking the bank.
  • Flexibility and Freedom: Your fitness journey shouldn't feel like a rigid schedule. Subscriptions offer flexibility – workouts, guidance, and support when you need it. It's your fitness on your terms.
  1. One-to-One Coaching


The costs for individualized coaching may vary, often leaning toward a higher spectrum compared to group or generic plans. Why? Because you're not just a name on a list; you're the star of the show, with a fitness plan crafted exclusively for your goals, preferences, and unique journey.

Benefits of Individualized Coaching

  • Tailored Precision: One-to-one coaching means every squat, crunch, and meal plan is tailored to your specific needs. It's like having a fitness plan that fits like a glove, ensuring maximum effectiveness.
  • Personal Connection: It's not just about exercises; it's about building a personal connection. Your coach understands your strengths, challenges, and goals, creating a bond that fuels motivation.
  • Real-time Adjustments: Ever felt stuck in a workout rut? With one-to-one coaching, your program isn't set in stone. Your coach can make real-time adjustments, ensuring continuous progress and avoiding plateaus.
  • Faster Results: According to a study by the Journal of Strength and Conditioning Research, individualized coaching can lead to faster and more significant results. It's not just about the journey; it's about reaching your destination with speed and style.

  1. Group Coaching


Group coaching often leans towards the budget-friendly side compared to individualized plans, making it an accessible option for women on a fat loss journey.

  • Cost-Effective Fun: Group coaching is a budget-friendly extravaganza. Sharing the session with like-minded fitness enthusiasts means sharing the costs too. It's a win-win for your wallet and your wellness.
  • Community Support: Ever felt the power of a cheering squad? In group coaching, you're not alone. The camaraderie creates a support system, turning workouts into celebrations and challenges into triumphs.
  • Diverse Motivation: It's not just your trainer motivating you; it's the entire squad. A study in the Journal of Sport & Exercise Psychology found that group dynamics enhance motivation, making your fitness journey a collective adventure.
  • Structured Fun: Group sessions offer structure without sacrificing the fun. Your trainer curates workouts that cater to everyone's needs, ensuring a balanced mix of challenge and enjoyment.

Additional Costs and Considerations

  • Equipment and Resources

The kind of equipment required for online training can vary. If your fitness plan involves basic bodyweight exercises, the need for equipment might be minimal.

However, if you're delving into more specialized workouts that utilize resistance bands, dumbbells, or other gear, the type and complexity of the equipment may impact pricing.

Whether clients are expected to provide their own equipment largely depends on the trainer's approach. Some trainers design programs that utilize household items or bodyweight exercises, minimizing the need for additional gear. 

If specialized equipment is essential, your trainer might recommend budget-friendly alternatives or suggest investing in basic items.

  • Communication Channels

Clear communication is the North Star in understanding your fitness goals. It's about aligning our efforts, ensuring that every workout and nutrition plan hits the mark. Effective communication significantly enhances goal achievement in fitness settings.

  • The choice between video calls and messaging apps can sway the pricing dynamics. Video calls offer real-time, face-to-face interactions, making them more resource-intensive, potentially impacting costs.

  • Messaging apps, while convenient, might have a different pricing structure as they involve asynchronous communication. It's like picking between an instant call and a thoughtful text message.

Some trainers opt for a mix, customizing communication channels to match your preferences. It's about crafting a fitness dialogue that fits seamlessly into your routine. Tailoring ensures that whether you prefer the energy of live sessions or the flexibility of messages, your fitness journey remains engaging and effective.

Industry Standards and Geographic Variances

  • Industry Standards

Hourly rates in the online fitness industry often vary, reflecting factors like trainer experience, specialization, and the level of personalized attention.

On an average, hourly rates can range from $30 to $100 or more, depending on the trainer's expertise and the intricacy of the fitness plan.

Package deals, a popular choice for commitment-driven fitness enthusiasts, typically bundle sessions together at a discounted rate. Commonly, package deals might range from $200 to $800 or more, offering clients a cost-effective option for a set number of sessions.

Subscription-based pricing models, providing ongoing support and coaching, often come with monthly fees. Monthly subscriptions can range from $50 to $300 or more, offering clients continuous access to a fitness support system.

Benchmarking Your Investment: Average Rates for Reference

Trainer Experience Level Hourly Rates Package Deals Subscription Model
Entry-Level Trainers $30 to $50 per hour $150 to $400 $50 to $150 per month
Intermediate Trainers $50 to $80 per hour $300 to $600 $80 to $200 per month
Experienced and Specialized Trainers $80 to $100+ per hour Starting from $500, reaching higher $100 to $300+ per month

In the vast universe of fitness charges, remember that your investment is a personalized journey. The industry standards provide a compass, but your unique goals, preferences, and the level of support you seek shape the course.

  • Geographic Variances

The cost of living, economic conditions, and local demand for fitness services greatly influence how trainers price their services.

For instance, trainers in metropolitan areas with a higher cost of living may adjust their rates to reflect the local market, which can impact the overall pricing.

If you're working with a trainer based in a different country, currency exchange rates play a role in determining the equivalent value of your investment. Keep an eye on fluctuating exchange rates to understand the real cost in your currency.

Tips for Navigating Cost Differences:

  • Research Local Averages

Understand the average rates for online personal training in your geographic region. Local fitness markets can vary, and knowing the norms will help you make informed decisions

  • Communicate Openly

Establish clear communication with your trainer regarding pricing expectations. Discuss any concerns or budget constraints upfront to ensure a transparent and mutually beneficial partnership.

  • Value Over Cost

While cost is a crucial factor, prioritize the value you receive from your trainer. A skilled and experienced trainer might offer long-term benefits that outweigh upfront cost considerations.

Expert Note

While the U.S. Bureau of Labor Statistics notes higher earnings for fitness professionals in states like New York, Massachusetts, and Washington D.C., this doesn't necessarily apply to virtual trainers.

As a client, you have the advantage of accessing trainers from anywhere globally. Instead of fixating on regional averages, focus on the value your trainer brings to your fitness journey. Consider their expertise, specialization, and the unique offerings tailored to your needs.

Your online fitness experience isn't confined by geography. It's about finding a trainer whose rates align with the quality and personalization you seek. Look for competitive yet reasonable pricing reflective of the value you receive. 

By doing so, you open the door to a world of fitness expertise beyond borders. Prioritize the quality of your training over location-based norms, and embark on a fitness journey that knows no bounds.

The Bottom Line 


When selecting a personal trainer, remember, it's not just about the price tag. Prioritize value and ensure your choice aligns seamlessly with your personal fitness goals. Consider a trainer's expertise, communication style, and ability to tailor workouts to your needs. A successful fitness journey is built on a foundation of trust and collaboration.

So, before making a decision, reflect on what truly matters – the value a trainer adds to your journey. Prioritize value, find synergy with your goals, and let your fitness transformation begin.

Now that you're armed with insights, take the next step toward a healthier lifestyle with Moxie Elite. Imagine having a personal coach by your side, guiding you every step of the way. 

With Moxie Elite, it's not just about fitness; it's about a comprehensive, personalized approach. Weekly check-ins ensure accountability and progress tracking. 

Ready to transform your fitness experience? Join Moxie Elite today and unlock a journey where every step is guided, every meal is optimized, and every workout is tailored just for you. Click here to elevate your fitness game now!